Genki Sushi
- GENKI伝
Thinking
Challenges make you stronger. We created a mini Japanese drama series to reveal the Genki spirit. Instead of an one-off campaign, we want to build brand in a long run. It was truly a trans-media campaign which ran 365 days of a year. Riding on the classic format of Japanese drama, the story was about a journey of how a young Japanese became a sushi master.
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