We are taught to avoid crying in public. Tears are regarded as a sign of weakness and shame. We fear tears. However, the truth is tears are good. It heals us both physically and mentally. It is our eyes’ moisturiser and the way to express our feeling. The Bio-true contact lens are providing a tear film, moisturising your eyes like tears and let you remain clear vision all day. We want to show the benefits of tears in an emotional approach. We collaborated with pop singer Phil Lam and created a song about treasuring every teardrop. The music video gained over 1.3M views on social media and become one of the big hits in town.