Being steady is probably the first lesson in photography. Especially when it comes to making movies. With the OM-D E-M5 Mark II world's powerful IS, ordinary people also can take crystal clear pictures and smooth and steady movies. If we could show the consumers how amazing movies and pictures can be made just with bare hands, that would be a very strong customer experience. We thought we should leverage on Olympus OM-D reputation and bring it to the next level. A more dramatic and bolder claim should be employed. So as to project a sense of FREEDOM.