OMD E-M5 is a brand new series from Olympus. The design and concept are inspired by the classic and elegant OM1. It also employs the latest technology such as world first 5-Axis image stabilization, 16MP CMOS sensor, 1.44k million dots evf, etc. As the concept statement from global campaign ,"The beginning of the new", it definitely provides brand new user experience. We think the campaign should focus on the emotional side and be supported by the features, so as to create an unique and powerful user image.