The camera market is an ever evolving market. Smartphone is a new and strong player in the market. It fulfills quite a few of shooting needs in everyday life. However, in some extreme shooting situations like underwater, low light, far away and moving objects, a powerful and more serious camera is necessary. For the 2014 SS Stylus camera advertising campaign, we decided to have a very feature and functional approach. So as to highlight the values of the new series. Modern city life has a new definition these years. While people are enjoying modern city lifestyle, they tend to be more green and health conscious. Young people not only eat and drink healthier, more and more of them are into sports and outdoor activities. Cycling, hiking, surfing, running, camping, etc are the present trends. It is well reflected in fashion and digital industry as well. With the unique and powerful features, the new Stylus series compact camera not just letting you see and shoot new things but also enabling you to experience new city life.