This is the second year we work on Arome’s mooncake campaign. Riding on the success of the first year campaign, Haruna Kojima from AKB48 has become an icon of Arome. Ice- glazed mooncake is a local trend and Arome is a new comer for this market. The campaign objective is to create maximum impact on the launch of this new product line. It is an ingredients story. We dramatize the making of process by adding a touch of magic to it.
+ Total unaided brand awareness increased from 6% in 2011 to 25% in 2014
+ Total sales value increased over 80% from 2011 to 2014