Japan is one of the hottest tourist spot of Hong Kong people, especially for young ladies. They are big fans of Japanese culture like fashion, cosmetic, food, etc. To them, Japanese cakes and desserts are not ordinary. They are well known in many ways. The way they look and taste are so unique and sensational. This is an opportunity to us. We position Arome as the best and most authentic Japanese cake brand in Hong Kong. The idea is about creating an authentic Japanese image to Arome. We make use of the hottest girl pop group AKB48 as the spoke person. Premium Japanese cake is a treat for you. There are always moments for you to enjoy it and it always makes you happy.