A smartphone is never a phone. It’s a personal communication and entertainment hub. You cannot stay or leave home without it. It is part of everyone’s life. The latest Sony Xperia series, with its signature design, extraordinary craftsmanship and state of art technology, promises to delivery the best customer experience ever. In the latest Sony Xperia campaign, instead of jargon, figures and technical specification, we focus on the real user experience. The concept “Everyday Extraordinary 每天精彩多一些” is about how Sony Xperia brings special moments and enjoyment into your life. The stories evolve around a group of Xperia users. They are university students, restaurant owners, professional, etc. Our approach is that we use real people. This is a real person campaign and they share their own Xperia experience from their own view. They demonstrate how Xperia makes their lives extraordinary in different ways. Then they share it on their personal social media like Facebook and Instagram. After all, real emotions and enjoyments are what make life extraordinary.