Everything started when you saw and touched the brand new Z for the first time. It was so “Sony”. The “Sony-ness” came from its design language and craftsmanship. It touched you. And with the powerful features, Sony Xperia Z was not just redefining the new benchmark of the beauty of smartphones, it accomplished every advantages of Sony. We thought we should bring the strong emotion out loud and clear. We did not just talk to our consumers, we touched their heart.