Emotions always run faster than rational mind. We don’t necessarily tell people how a water resistant phone can improve your life. People know it anyway when they can experience it. Instead of convincing people the importance of water resistant feature, we make use of music, colors and animations to create a bold, simple, trendy and adorable image for the phone series. Water is good and friendly. You shouldn’t be afraid of it. With Xperia, you can have great moments with water.
+ More than 800,000 YouTube views
+ Listed on YouTube top view chart
+ Over 2,000 positive feedbacks on social media
+ 230,000 Line users had downloaded the campaign stickers
+ More than 1.1 million Line stickers had been sent out