Nowadays every camera is a good camera, including the entry level ones. Taking good pictures has become effortless. People snap everything everyday everywhere. They love to show off their everyday snap shots to people around. Consumers are spoiled. They expect to take crystal clear pictures in every situation, dim or bright, still or moving, near or far. In fact, photography is more than just snap shots. Great pictures take heart, sweat and time. E-P3 is the cream of Pen. With its extraordinary craftsmanship, state-of-art technology and new lens, it represents a certain attitude towards photography. E-P3 respects photography and deserves respect at the same time.