Following the success of the flagship model of Pen E-P2, Olympus decided to launch a whole new model E-PL1. It is a beautiful, simple and easy-to-use compact camera with DSLR picture quality. Young people are always looking for new enjoyments. They have high expectations on their own camera. To them, a camera is their own statement. They want a camera that looks cool, simple and easy to take great pictures.
The campaign is about a very unique user experience and attitude. We think that beautiful things in life are always simple. With Pen E-PL1, you can always discover and celebrate simple pleasure in life.