Olympus OM-D E-M10 are created for ordinary people with sophisticated taste who appreciate the real beauty in life. OM-D E-M10 enables them to enjoy the genuine enjoyment of modern photography. It is innovative. With its compact body and latest OM-D technology and design, it empowers ordinary people to capture their every important moments in life. They can easily enjoy the unique OM-D shooting experience like ever before. People now taking professional quality pictures is no longer the privileges of the discerning few photographers.