Olympus Pen is a new breed of camera. Thanks to the latest Micro43 technology, consumers can enjoy the convenience of pocket digital camera with the quality of digital SLR. Since the launch of Pen two years ago, it's been tremendously successful in terms of market share and brand awareness. Pen is an experience. It goes beyond a camera and becomes a fashion icon. Nowadays, Pen represents image quality, tastes, enjoyment, optimism and coolness. It makes you feel good while you carry it in your hands or taking pictures with your friends. Consumers have a strong emotional attachment to it. They are also encouraged to personalize their own Pen. Thus every Pen is one of a kind. The campaign encourages consumers to feel the love of Pen and enjoy the Pen experience at the fullest.