Sony Mobile
- it's me, it's Xperia XZ1
Thinking
The new Xperia XZ1, with its 3-D scanning and bursting mode, represents the state-of-the-art technologies. We want to build upon its distinctive features then create an appeal to the consumers, a smartphone that delight your everyday life. The idea is to let the consumers to witness the entirely new experiences. And ultimately, to make their life more fun and joyful.
The Idea
X-LAB
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