Every year, Arome will introduce a series of Japanese style moon cake for the festival. The moon cakes are inspired by Japanese culture and made of Japanese ingredients. There are a lot of interesting product stories to tell. However, we don't want to be settled by a simple product campaign. To us, it should be part of the Arome branding exercise. We invited Hirose Alice as the spokesperson again. The visual and typography are carefully crafted. It is Arome style for sure .