Summer in Hong Kong has been hot and humid as a grumpy old man for decades. This year will not be an exception. To ease the heat and cheer up Hong Kong people, Arome introduces a series of summer fruit cakes with sexy tropical flavours. For the communications, what would be better than pretty Japanese pop stars, music, bikini, pool, sunshine and cakes?
1.Total unaided brand awareness increased from 6% in 2011 to 25% in 2014 2.Arome is the Number One favourite brand in cake category in 2014, according to Nielsen Brand Health Track. 3.The summer campaign TVC is the 5th most popular YouTube ads in Q3 2014