Following the success of "Life is like sushi" campaign, Genki Sushi has successfully created a fun, trendy and young personality. Yu Nagaba is one of the most popular Japanese illustrators. His trendy and iconic illustration has become part of the Japanese pop culture. Turn is proud to collaborate with Yu Nagaba and Genki. We created a fresh in-store shopping experience. The pop-up store became the talk of the town and generated valuable brand awareness throughout online and offline.